How I run test campaign and achieve 10% Conversion..
The project objective is to gather maximum leads from a paid campaigns.
The client provided give away materials and he wants to get maximum opt-in.
Let me show you how I achieve 10% Conversion..
I build blog & landing pages
- Setup SSL certificate
- Make Website Responsive
- Add Leadpages style popup
Result: (Website tested on 10 different devices and it loads absolutely perfect on every device.)
- Configure and optimize a great .htaccess file
- Add leverage browser caching.
- Minification of css, js
Result: (Reduce page load time from 3 seconds to 894 microseconds which directly affects on conversion.)
Setup exceptional AdWords & Bing PPC Campaign.
- Highly targeted Keyword Research
- Adwords and Analytics Linking
- Run 2 Ads per Ad Group (For A/B Split Testing)
- Setup Ad Extensions – Callout, Sitelink,
- Prepared highly effective Ads which described unique values to beat the competition
Result (Google Adwords conversion is 10% where Bing ads conversion is 13.79%)
- Schedule 30 emails which will trigger at different intervals.
- Sharing materials that push subscribers to move forward in the funnel.