About You About You Your name Your email Your organization Your website Your number Skype Understand the Business & Project Ideas Understand the Business & Project Ideas What exactly do you offer (products/services offering) and how does it solve people’s problems? How is your brand unique from your competitors (USP)? How is your business performing currently and what expectations do you have from digital marketing? What specific services are you looking for – Rankings, Conversion, traffic, branding the complete package? What percentage of total conversions are you getting from your website at the moment and what do you think should be the ideal percentage? What is your target audience and where and how do you think they usually spend their time online? What do you want your audience to do on the website – contact form filling, buy product, signup or more? What ideas do you have in mind in order to increase your current conversion rate? Every business has its highs and lows; how does the calendar work for your business? What online marketing channels are you using at the moment? Email MarketingPPCSEODisplay AdvertisingSocial Media MarketingContent MarketingAffiliate Marketing Understand the Community Understand the Community What social media platforms do you think are popular in the industry? Do you have a place for audiences to interact with the brand, i.e a blog, forum, etc? And how much traffic are you getting at the moment from those areas? Actual Goals and Success Parameters Actual Goals and Success Parameters Which competitors have a direct impact on market sales and how do you ideally want to beat them? What have you done in the past with regards to SEO and digital marketing on your brand’s website? Are you working with any PR agency? What are they doing for you? Do you do any offline marketing? If yes, what are its specifics and is there a chance of integrating it with online marketing?